Around twenty designers in three groups, two levels: group leads and designers. Each group owns a stretch of the creator journey, not a list of pages.
I moved an existing team onto a Claude + Cursor workflow connected to Figma: a standard 7-step process that now covers 12 product modules. Designers learn by shipping, with review on real builds instead of screenshots.
Handoffs are where time goes. Removing the static handoff and the rebuild changed four numbers the team tracks itself.
One for the team’s throughput, one for the growth that design moved, one for the problems we found and the fixes we can reuse. Built by the team, in code.
Each release is tagged on the chart, so a lift can be read against the change that preceded it. Growth stays multi-factor.
A fix proven once becomes a pattern. New products start from the library, not from zero.
I lead the Product Experience Design team in building self-service creation tools for Marketing and Operations. Starting from their needs, we define the product, design the experience and develop the tool, with templates, Skills, output sizes and brand rules built in. They can then create visual assets independently, without a designer handling each request.
Headcount grows with demand.
Every member of our Product Experience Design team is also an independent developer, able to take a product from definition and experience design through development and launch.
One Agent interaction paradigm, one set of colours, type and corners, one icon grid. Every new product line starts consistent instead of being made consistent later.
The same few decisions carry every product: a red dot, five supporting colours, four typefaces, and corners that always resolve to a circle.
One system, two moods: a strict grid for product pages, a loose arrangement for campaigns. Move along the slider.
Every launch gets a poster. One system of caps, script, dots and circles carries all twelve products.
Twenty-four line icons on one 24-unit grid. The chat icon carries the logo’s face, so every product says hello the same way.